Changes to the Pullfrog pricing model

We've changed how Pullfrog is priced. This post explains what changed and why.

What we had

Until now, Pullfrog cost $0.07 per run. One number, no tiers, no seats. We picked it because it was easy to explain and easy to reason about, and because it was (by a wide margin) the cheapest pricing in the category.

We still think it was a good first model. But we ran it long enough to see where it broke down.

Why we changed it

It made your bill unpredictable. A per-run price sounds precise until you try to forecast it. A busy week, a chatty PR, a repo that suddenly gets a lot of review traffic — and the number moves. Nobody wants to think about whether to tag Pullfrog on a pull request because it costs seven cents. That's a rounding error to us and a small tax on your attention, which is exactly the wrong trade.

The median user of Pullfrog was accumulating tiny sub-$5 invoices. We were skipping collection of invoices under $5. It was below our noise floor and wasn't worth the credit card fees.

It discouraged users from using Pullfrog to its full potential. For instance, triggering incremental re-reviews on every commit to a PR. That's one of the best things Pullfrog does — catching a regression on the commit that introduced it, instead of in a single pass once the branch is twenty commits deep — and it's exactly the setting people left off, because turning it on meant watching a counter tick up all day.

What it is now

Pullfrog is free on personal accounts and on public repositories. An organization running Pullfrog on private repositories is $30/month — one flat fee for the whole account, not per seat. Adding a teammate or a repo never changes the price.

Pro is available on a personal account too, for the same $30, but nothing there ever requires it — personal runs are free either way. What it adds is the paid feature set: commit signing, an observability dashboard, and issue indexing.

Model usage remains BYOK / at-cost

As for model costs, everything remains the same. You can choose how to cover them:

• Bring your own key — plug in your own provider key and pay your provider directly.
• Bring your own subscription, including both Claude Code and Codex.
• Pullfrog Router — our at-cost model router.

What this means for you

If you use Pullfrog on a personal account, or only on public repositories, it's now free — nothing to do.

If your organization runs Pullfrog on private repositories, you'll need Pro. Existing organizations were emailed directly with a confirmation link and a deadline; nothing is charged automatically, and no card on file is ever billed without an organization owner explicitly confirming.

Full details are in the billing documentation.